Miles Davis is a famous musician who has endorsed a Vodka label joining the likes to Sean "Puff Daddy" Combs and Bethenny Frankel. Ms. Frankel's successful Skinny Girl brand is selling quite well.
Miles Davis, a legend in his own right as a jazz instrumentalist has joined Mr. Combs and Ms. Frankel in the laterally marketing effort of channeling fame into profits. Such an unusual marketing move on the musician's part would seem a desperate effort to get back in the main stream of American pop music. There was no publicity introduction to the fact that Miles Davis would endorse a vodka label.
Miles Davis currently does not have any hits on American's top forty hits. Therefore, it is likely that his manager surmised that endorsing a vodka label would not only put his name back in the forefront of entertainment but also could earn major capital. This could really help him.
Rappers as well as the aforementioned reality star have been somewhat successful with marketing alcoholic beverages in a lateral move to earn profits. Rappers have not been as successful as the reality star, Bethenny Frankel with the exception of Mr. Combs. Miles Davis entrance into the entrepreneurial field of marketing vodka could be what is needed to get the legendary musician back on the charts.